Georges Duboeuf Beaujolais Nouveau 2022 is Here
Just in Time for Holiday Festivities
Today marks the highly anticipated release of the "first wine of the harvest" - Beaujolais Nouveau. Nearly a national holiday in France, and celebrated by millions of wine lovers worldwide, the third Thursday of November is known as Beaujolais Nouveau Day. For the last several decades, the name Georges Duboeuf has been synonymous with this joyous day. As the first vigneron in France to introduce the French tradition of Nouveau wines to the rest of the world, the famed winemaker touched off a global celebration that, for many, marks the unofficial start of the holiday season.
Georges Duboeuf offers three Beaujolais Nouveau wines: Beaujolais Nouveau, Beaujolais-Villages Nouveau and Beaujolais Nouveau Rosé. The wine, which is bottled only weeks after the grapes are harvested, is meant to be consumed young, within months of bottling, and offers a preview of what the vintage will express each year.
"The last few years of grape growing in France have been a lesson in patience and perseverance, but this vintage was quite different," remarked Franck Duboeuf, CEO of Les Vins Georges Duboeuf and son of the late Georges Duboeuf. "Record high temperatures and drought conditions meant the grapes ripened earlier than normal and were small due to lack of rainfall. The result was a perfectly balanced fruit with a high concentration of flavor — we're delighted with the outcome."
To pay tribute to the unique characteristics of each vintage, it has been a tradition from the start that each year's release of Georges Duboeuf Beaujolais Nouveau be adorned with a new label, created by a professional artist. This year, the artist is French designer Alain Vavro, whose work can be found on many products from well-known brands such as Paul Bocuse, Villeroy & Boch, and Ariane Porcelain. Alain was a dear friend to Georges and worked with the family on several labels over the decades. This year's piece is a graphic representation of the harvest, featuring contrasting shades complemented by eye-catching pops of color.
"This year's Nouveau is among the best we've tasted," said Dennis Kreps, co-owner of Quintessential with his father, Stephen D. Kreps. Quintessential is the exclusive U.S. importer of Les Vins Georges Duboeuf. "These wines have a great purity and freshness, with bright fruit character typical of great Gamay. With the standout quality and strong demand in the market, I expect Nouveau to sell out by mid-December, so people should act quickly because when they're gone, they're gone!"
To add to the celebration, the highly popular Georges Duboeuf Cork Contest is back. Every bottle of 2022 Georges Duboeuf Beaujolais Nouveau will contain a unique cork, printed with an individual code. Winners will receive various Duboeuf-branded items, such as berets and limited-edition ties and scarves. To see if a cork is a winner, and for rules and regulations, visit www.firstwineoftheharvest.com.